BeBop’s Bakery
10 Years ago, Tracy & John McLean began selling handmade baked goods and signature peach pepper jam across Northeast Georgia at farmers markets and festivals with one simple goal: to love on people with food. Then they had an idea to purchase a derelict building in downtown Royston, GA and bring something new to the community - a brick and mortar bakery!
My job was to concept the branding for Bebop’s Bakery. It was named after John’s grandfather, who was an amazing baker. The McLean’s wanted something that felt homey, comfortable with a hint of vintage, to pay homage to it’s roots in a home kitchen. The brand was born and has been a thriving part of small town life since.